DCCC ad buys
The Democratic Congressional Campaign Committee has reserved $35 million in tv time for Congressional races. According to the article, that includes one seat in New York, which presumably is NY-13, based on earlier reports.
That means that no ad time has been reserved in NY-25, NY-26, or NY-29….yet.
Update: You can see the full list of ad buys here.
I see the DCCC has re-charged the Fail-o-Tron with tears of bitter virgins and they’re tanned, rested and ready to cower through this cycle.
Why is this so bad?
It sends a signal to fundraisers, donors and pundits about the races where they think some extra money will make a difference. Leaking, or letting out, this list in July, which is 2-3 months before the ad buys will occur, damages any Democrat in a tight race who isn’t on that list.
The buys can be adjusted later. This could be a “head fake” as Mark Halperin likes to say.
[...] just came in from Democratic Congressional Campaign Committee in response to reports that no ads had been purchased for Western New York Congressional races: Executive Director Brian Wolff’s Statement in Response to Questions on the DCCC’s Initial [...]
[...] DCCC announced another ad buy $18 million dollars worth - This on top of the $35 million dollars announced earlier bring to a total of $53 million [...]