Why Freedom’s Watch ads won’t work
From the beginning I’ve been puzzled by the Freedom’s Watch ads that are now playing in NY-29 and NY-25. Why the confrontational tone? Why the “they attacked us” stuff? Is this really going to convince anyone who doesn’t already believe that George W. Bush is The Great Decider In The Final Battle Between Good And Evil? And given that these true believers represent only a small fraction of the population, why would it make sense to pitch your message at them? Well, even some people at the far right-wing Weekly Standard have the same critique of these ads:
“Look, I greatly admire what Freedom’s Watch is attempting to do,” David Bass, managing director of Qorvis Communications and a former deputy publisher of the conservative Weekly Standard, says in an e-mail. “And I greatly respect Ari for doing this. The poll numbers in support of the war are risibly low. The antiwar forces are currently winning the public relations war. That being said, for an effort like this to succeed, they will need a broad base of support, and I mean Democrats too — ex-military, government officials, whatever. Sans broad support, they can expect to watch the blogosphere go crazy, not that they already haven’t, calling this a lame attempt by the Bush Administration, through past officials, to slap rose-tinted lenses on a bad situation.”
“A lame attempt by the Bush Administration, through past officials, to slap rose-tinted lenses on a bad situation.” That’s exactly what the majority of Americans — especially in NY-25 and NY-29 — are going to think of these ads.
hey thanks for the nod of approval
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